Best Kids' Toys Affiliate Programs (2026)

139 kids' toys programs, a vertical within Toys & Games, ranked by the Affiliate Graph Rank: brands with an observed commission first, then brands placed by web traffic, then estimates. Showing 1–50.

#	Program	Listed commission	Networks	Cookie	Rank score
1	1 Gabb WirelessUS Electronics · Digital Services & Software · Very large brand	Commission 3.6%–23.2%	Networks Awin, CJ, Digidip and 2 more	Cookie —	Score 100
2	2 Zulily (US) Clothing & Fashion · Home & Garden · Very large brand	Commission 3%–15.1%	Networks Connexity, Digidip, Impact and 4 more	Cookie —	Score 99
3	3 MaisonetteUS Home & Garden · Toys & Games	Commission 6%	Networks Connexity, Digidip, Impact and 2 more	Cookie —	Score 99
4	4 FunnyFuzzy Gifts · Pet · Large brand	Commission 6%–20%	Networks Awin, CJ, Connexity and 5 more	Cookie —	Score 99
5	5 Whatnot Entertainment · Toys & Games · Large brand	Commission 1.5%–10%	Networks Connexity, Digidip, Impact and 3 more	Cookie —	Score 99
6	6 Ryder ToysUS Toys & Games · Baby & Toddler · Mid-size brand	Commission 4%–6.4%	Networks Connexity, Digidip, Flexoffers and 3 more	Cookie —	Score 98
7	7 Discount School SupplyUS Home & Garden · Toys & Games · Large brand	Commission 1%–5%	Networks CJ, Connexity, Digidip and 5 more	Cookie —	Score 98
8	8 Super SmallsUS Accessories · Toys & Games · Mid-size brand	Commission 5.3%–15%	Networks Connexity, Digidip, Flexoffers and 2 more	Cookie —	Score 97
9	9 American Girl Toys & Games · Clothing & Fashion · Very large brand	Commission 1%–2.2%	Networks CJ, Connexity, Digidip and 3 more	Cookie —	Score 97
10	10 Tiny LandUS Baby & Toddler · Toys & Games · Mid-size brand	Commission 10%–15%	Networks Awin, CJ, Connexity and 4 more	Cookie —	Score 97
11	11 Toy Box BrandsUS Toys & Games · Education · Emerging brand	Commission 10%	Networks Impact	Cookie —	Score 97
12	12 Radio FlyerUS Toys & Games · Baby & Toddler	Commission 3%	Networks Avantlink, Connexity, Loyalize	Cookie —	Score 96
13	13 BABEYONDUS Clothing & Fashion · Accessories · Mid-size brand	Commission 12%	Networks Awin, CJ, Connexity and 4 more	Cookie —	Score 96
14	14 Delta ChildrenUS Home & Garden · Toys & Games · Large brand	Commission 0.01%–15%	Networks Awin, Connexity, Skimlinks	Cookie —	Score 96
15	15 PatPat Baby & Toddler · Clothing & Fashion · Large brand	Commission 5%–13%	Networks Awin, CJ, Connexity and 9 more	Cookie —	Score 96
16	16 Tenkara Rod Co.US Sports & Outdoors · Accessories · Mid-size brand	Commission 10%	Networks Avantlink, Connexity, Loyalize and 1 more	Cookie —	Score 95
17	17 Kids2US Baby & Toddler · Toys & Games · Mid-size brand	Commission 5%–10%	Networks Connexity, Flexoffers, Impact and 1 more	Cookie —	Score 95
18	18 Toynk Toys & Games · Clothing & Fashion · Large brand	Commission 3%–6%	Networks CJ, Connexity, Digidip	Cookie —	Score 93
19	19 SUNNYLiFE Sports & Outdoors · Gifts · Large brand	Commission 2%	Networks Connexity, Rakuten, Skimlinks	Cookie —	Score 92
20	20 Wild SecretsUS Beauty & Personal Care · Clothing & Fashion · Small brand	Commission 5%–15%	Networks Awin, Digidip, Skimlinks	Cookie —	Score 92
21	21 MGA ShopUS Gifts · Toys & Games · Emerging brand	Commission 5%	Networks Digidip, Rakuten	Cookie —	Score 92
22	22 JoyrealtoysUS Toys & Games	Commission 10%–15%	Networks Awin, Digidip, Flexoffers	Cookie —	Score 92
23	23 RosetoyUS Toys & Games · Health & Wellness	Commission 11.3%–30%	Networks Awin, Digidip, ShareASale and 1 more	Cookie —	Score 92
24	24 OnBuy Electronics · Home & Garden	Commission 1%–3%	Networks CJ, Connexity, Digidip and 4 more	Cookie —	Score 92
25	25 InchBugUS Baby & Toddler · Home & Garden · Mid-size brand	Commission 0.2%–12%	Networks Awin, Connexity, Digidip and 4 more	Cookie —	Score 91
26	26 FireStar Toys Toys & Games · Electronics · Mid-size brand	Commission 7%–15%	Networks Connexity, Digidip, Flexoffers and 3 more	Cookie —	Score 91
27	27 Fig For KidsUS Baby & Toddler · Clothing & Fashion · Emerging brand	Commission 10%	Networks Awin, Digidip, Skimlinks	Cookie —	Score 91
28	28 Tonies (US) Baby & Toddler · Toys & Games · Large brand	Commission 0.8%–15%	Networks Digidip, Flexoffers, Skimlinks	Cookie —	Score 91
29	29 Jellycat Gifts · Baby & Toddler · Large brand	Commission 6%–8%	Networks Awin, Rakuten	Cookie —	Score 90
30	30 Step2US Home & Garden · Toys & Games · Large brand	Commission 1%–7%	Networks Awin, Connexity, Digidip and 5 more	Cookie —	Score 90
31	31 Fat Brain Toys Toys & Games · Baby & Toddler · Large brand	Commission 6%	Networks CJ, Connexity, Digidip and 3 more	Cookie —	Score 89
32	32 Horizon Hobby Electronics · Toys & Games · Large brand	Commission 3%–6%	Networks Avantlink, Connexity, Flexoffers and 1 more	Cookie —	Score 89
33	33 Vermont Teddy BearUS Gifts · Toys & Games · Large brand	Commission 2%	Networks Impact, Skimlinks, Sovrn	Cookie —	Score 89
34	34 Build-A-Bear Workshop Gifts · Toys & Games · Very large brand	Commission 3%–8%	Networks Connexity, Digidip, Flexoffers and 3 more	Cookie —	Score 88
35	35 Woom Sports & Outdoors · Baby & Toddler · Large brand	Commission 5%–10%	Networks Avantlink, Awin, Connexity	Cookie —	Score 88
36	36 HABA (US) Baby & Toddler · Toys & Games · Large brand	Commission 7%	Networks Awin, Digidip, Skimlinks	Cookie —	Score 88
37	37 Schleich Toys & Games · Baby & Toddler · Large brand	Commission 5%	Networks Awin, Connexity, Digidip	Cookie —	Score 88
38	38M MinicodersUS Digital Services & Software · Education · Emerging brand	Commission 31%	Networks Awin, Loyalize, Skimlinks	Cookie —	Score 87
39	39 RiiRoo Toys & Games · Baby & Toddler · Large brand	Commission 2%	Networks Awin, Connexity, Digidip and 1 more	Cookie —	Score 87
40	40 Popmart Toys & Games · Gifts · Large brand	Commission 4.2%–7%	Networks Digidip, Flexoffers, Impact and 4 more	Cookie —	Score 87
41	41 Furfable Pet · Accessories · Mid-size brand	Commission 11%	Networks CJ, Digidip, Skimlinks	Cookie —	Score 86
42	42 Wham-OUS Toys & Games · Sports & Outdoors · Mid-size brand	Commission 5%–8%	Networks Awin, Connexity, Digidip and 3 more	Cookie —	Score 85
43	43 Hamleys Gifts · Baby & Toddler · Mid-size brand	Commission 4%	Networks Awin, Connexity, Digidip and 2 more	Cookie —	Score 84
44	44 Lucasgift (US) Accessories · Gifts · Mid-size brand	Commission 3.5%	Networks Awin, Connexity, Digidip and 3 more	Cookie —	Score 84
45	45 Super Genius SocietyUS Education · Toys & Games · Emerging brand	Commission 0.35%–10%	Networks Awin, Digidip, Skimlinks	Cookie —	Score 84
46	46 Sarah's Silks Baby & Toddler · Gifts · Mid-size brand	Commission 5%	Networks Awin, Connexity, Digidip and 1 more	Cookie —	Score 84
47	47 Slumberkins Baby & Toddler · Toys & Games · Mid-size brand	Commission 4%–10%	Networks Flexoffers, Pepperjam, Sovrn	Cookie —	Score 83
48	48 PicassoTiles Toys & Games · Baby & Toddler · Mid-size brand	Commission 4%–6%	Networks CJ, Connexity, Digidip and 2 more	Cookie —	Score 83
49	49 Venusfun Beauty & Personal Care · Clothing & Fashion · Mid-size brand	Commission 5%–10%	Networks Awin, Connexity, Digidip and 2 more	Cookie —	Score 83
50	50 Magic MadhouseUK Toys & Games · Entertainment · Mid-size brand	Commission 1%–6%	Networks Digidip, Partnerize, Skimlinks and 1 more	Cookie —	Score 82

Programs are placed in a vertical from the networks' program labels, the brand's description and its audience tags. A brand can sit in more than one vertical. Methodology

Other toys & games verticals

• Collectibles, Models & Hobbies (197)
• Video Games & Game Keys (144)
• Educational & STEM Toys (115)
• Arts, Crafts & Creative Kits (108)
• Board Games, Puzzles & Card Games (73)
• Outdoor Play & Ride-Ons (38)

All toys & games affiliate programs, ranked