American Girl vs Funko: which affiliate program pays better?
Two toys & games programs ranked next to each other on Affiliate Graph, compared on the public terms their networks list. Funko lists the higher top commission (2%–7.5% against 1%–2.21957%). Neither program publishes a cookie window in its network listing. They share 5 networks (CJ, Connexity, Digidip, Flexoffers, Skimlinks), so one publisher account can carry both. Both hold an Affiliate Graph Rank score of 97/100 in Toys & Games.
| Term |  American Girl |  Funko |
|---|---|---|
| Listed commission | 1%–2.21957% | 2%–7.5% |
| Cookie window | Not published | Not published |
| Networks | 6: CJ, Connexity, Digidip, Flexoffers, Skimlinks, Sovrn | 9: Awin, CJ, Connexity, Digidip, Flexoffers, Impact, Loyalize, Siteplug, Skimlinks |
| Direct networks | CJ | Awin, CJ, Impact |
| Rank score | 97/100 | 97/100 |
| Rank basis | observed commission | observed commission |
| Brand size | Very large | Very large |
| Categories | Toys & Games, Clothing & Fashion, Gifts, Home & Garden | Toys & Games, Accessories, Entertainment, Gifts |
| Markets | US, CA | US, CA, UK, AU, FR, IE, MX, PR |
| Status | Active | Active |
Choose American Girl for
Fit with your audience: on the listed terms Funko has the edge, and American Girl is the better choice where its products match what you cover.
American Girl program detailsChoose Funko for
- the higher listed commission (2%–7.5%)
- more ways to join (9 networks)
Where to join
Both programs are listed on CJ, Connexity, Digidip, Flexoffers, Skimlinks. American Girl is also on Sovrn. Funko is also on Awin, Impact, Loyalize, Siteplug.
Compared on listed program terms from the networks' public listings. Rates and cookies change; confirm current terms on the network before applying. The rank score is a position among tracked US and UK brands, indexed 0 to 100; the underlying figures are not published. Methodology · Data updated Oct 23, 2026.