Gruffalo Shop Affiliate Program

Gruffalo Shop lists a 7%–10% commission via Webgains, above the Clothing & Fashion median of 8%. It does not yet have enough signal for an Affiliate Graph Rank score.

Listed commission

7%–10%

Networks

1

Rank score

—

About Gruffalo Shop

Gruffalo Shop is an online retail store dedicated to merchandise from The Gruffalo and related children’s stories such as The Gruffalo’s Child, Room on the Broom, and Stick Man. Operated by Digital Stores on behalf of Magic Light Pictures, the shop focuses on products tied to these well-known picture book and animated film characters. The catalog includes books, plush toys, games, DVDs, clothing, accessories, home goods, and stationery, offering more than 400 items centered on these franchises. The primary customers are parents and caregivers of children roughly 3 to 10 years old, though the brand also appeals to older fans and collectors of children’s literature merchandise. Gruffalo Shop provides multiple shipping options, including standard and courier delivery, and fulfills a significant number of international orders to serve fans in various countries. The site functions as the main official commerce destination for Gruffalo-branded products, consolidating a wide range of licensed items in one place. Pricing and product selection are positioned for family use, gift-giving, and themed occasions such as birthdays and holidays, with peak demand typically occurring in December and January.

Commission terms

Earn 7-10% commission including VAT, excluding shipping

Summarized from network program data. Confirm current terms on the network.

Networks

• Webgains — 8.5% listed

Rank signals

The rank score blends these signals as relative positions among tracked brands. The underlying traffic and commission figures are not published. How the rank works

Categories

• Clothing & Fashion
• Entertainment
• Home & Garden
• Toys & Games