H&M Affiliate Program
hm.com · Multi-market program · Markets: US, SE, DE, FR, UK, CA, AU, KW, IT, ES, MO, TW
H&M lists a 1%–20% commission via 5 networks (Connexity, Digidip, Flexoffers, Rakuten, Skimlinks), above the Clothing & Fashion median of 8.6%. It holds an Affiliate Graph Rank score of 96/100, placed by observed commission.
- Listed commission
- 1%–20%
- Networks
- 5
- Rank score
- 96/100
- Brand size
- Very large
Brand size: top 5% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.
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About H&M
H&M is a global fashion retailer offering clothing, accessories, and home products primarily targeting consumers interested in affordable and trendy apparel. The company operates online and through physical stores, serving a broad demographic including women, men, children, and families. Founded in Stockholm, Sweden, H&M has grown to become one of the world's largest fashion brands, emphasizing fast fashion, sustainability, and customer accessibility. The brand's US website provides a wide range of apparel and homeware, catering to the preferences of American consumers. Its affiliate program promotes its products through various digital channels, leveraging multiple technologies to enhance the shopping experience. With a focus on affordability and style, H&M aims to keep up with current fashion trends while maintaining competitive pricing and efficient logistics. The company's online presence includes features like store locators, customer service, and brand pages, supporting its retail operations across the United States and globally.
Commission terms
The program offers a 20% commission on sales, with additional dynamic bonuses of 1% when the 'Sale Flag' is set to 'Y.' Commissions are subject to dynamic rules that restrict payouts for sales originating from US or CA sites, or shipped to '0% markets.' Exclusions include sales shipped outside the US, particularly to countries like Korea, Japan, and Mexico, and sales involving restricted SKUs such as Designer and Rabanne SKUs.
Summarized from network program data. Confirm current terms on the network.
Networks
- Connexity
- Digidip
- Flexoffers
- Rakuten — 10.5% listed
- Skimlinks — 7.75% listed
Rank basis
Observed commission: the effective commission Hi Energy observes for this brand across its publishers. Brands with this signal rank above all others.
The rank score is the program's position among tracked US and UK brands, indexed 0 to 100. The underlying commission and traffic figures are not published. How the rank works
Categories
Affiliate reviews
Anonymous experiences from affiliates who applied to or worked with H&M: how it went, whether they were approved and the rate they receive. Reviews are not part of the rank score. Review guidelines
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