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HelloFresh Affiliate Program

hellofresh.com.au

Publishers on Hi Energy observed an effective 69.7% commission from HelloFresh over the last 12 months via 2 networks (Digidip, Impact), above the Food & Drink median of 7%. The network-listed rate is 20.7%–63%. It earns an Affiliate Graph Score of 78/100.

Observed commission
69.7%
6m 75.1%
Listed commission
20.7%–63%
Networks
2
Score
78/100
Brand size
Mid-size

Brand size: top half of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.

About HelloFresh

HelloFresh is a meal kit delivery service that provides customers with pre-portioned ingredients and recipes to prepare home-cooked meals. Founded in 2011, the company operates globally, including markets such as Australia, the US, and Europe. It offers flexible subscription plans, a wide variety of recipes catering to different dietary preferences, and emphasizes fresh, quality ingredients delivered directly to customers' doors. The service aims to simplify meal planning and cooking, targeting busy individuals and families seeking convenient, healthy, and delicious meal options. HelloFresh maintains a strong online presence through its website and social media channels, and has established partnerships with various payment and analytics technologies to optimize customer experience and operational efficiency. The company has expanded rapidly over the past decade, becoming a leading player in the meal kit industry with a focus on customer satisfaction, sustainability, and innovation.

Commission terms

The commission rates for HelloFresh AU vary between 32% and 63%, with an average commission of approximately 46.67%. CPC and CPL commissions are not available.

Summarized from network program data. Confirm current terms on the network.

Networks

Score breakdown

Observed commission vs. category median40 / 40
Network coverage10 / 15
Active status15 / 15
Cookie window0 / 15
Data completeness12.5 / 15

How the score works

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