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Huel Affiliate Program

huel.com · Multi-market program · Markets: US, UK

Huel lists a 8.54%–10% commission via 4 networks (Awin, Connexity, Flexoffers, Skimlinks), at the Food & Drink median of 10%. It holds an Affiliate Graph Rank score of 97/100, placed by observed commission.

Listed commission
8.54%–10%
Networks
4
Rank score
97/100
Brand size
Large

Brand size: top 20% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.

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About Huel

Huel is a company that offers nutritionally complete food products, including powders, ready-to-drink meals, and snacks. Founded in 2015, the brand focuses on providing convenient, healthful meal options made from plant-based ingredients. Their offerings are designed to supply all 27 essential nutrients, catering to busy individuals seeking balanced nutrition. Huel primarily operates online, serving customers in the United States and globally, with a focus on health-conscious consumers interested in sustainable and convenient food solutions. The company emphasizes quality ingredients, transparency, and innovative food technology. Their product range includes powders, drinks, bars, and supplements, which are available through their website and select retail channels. Huel’s mission is to make nutritious food accessible and convenient for all, supporting a healthy lifestyle and environmental sustainability.

Commission terms

This program pays a fixed commission of $10 USD for each qualifying referral that meets the tracked part code criteria. The 'Existing' group does not earn a commission, while the 'New' and default groups offer a $10 payout per referral. There are no tiered or percentage-based commissions mentioned. Exclusions include referrals that do not have a tracked part code in the specified list; no other restrictions are specified.

Summarized from network program data. Confirm current terms on the network.

Other regions and storefronts

Huel runs separate affiliate programs for other markets. Each has its own terms and page.

Networks

Rank basis

Observed commission: the effective commission Hi Energy observes for this brand across its publishers. Brands with this signal rank above all others.

The rank score is the program's position among tracked US and UK brands, indexed 0 to 100. The underlying commission and traffic figures are not published. How the rank works

Categories

Affiliate reviews

Anonymous experiences from affiliates who applied to or worked with Huel: how it went, whether they were approved and the rate they receive. Reviews are not part of the rank score. Review guidelines

Overall
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Approved
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Reported rate
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