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Instacart Affiliate Program

instacart.com · Multi-market program · Markets: US, CA

Instacart lists a 0.2%–15% commission via 6 networks (Connexity, Digidip, Flexoffers, Impact, Loyalize, Skimlinks), above the Food & Drink median of 10%. It holds an Affiliate Graph Rank score of 95/100, placed by observed commission.

Listed commission
0.2%–15%
Networks
6
Rank score
95/100
Brand size
Large

Brand size: top 20% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.

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About Instacart

Instacart is an online grocery delivery and pickup service that partners with various retailers to provide customers with convenient access to grocery shopping through its digital platform. Founded in 2012, the company has grown rapidly, offering services across the United States by connecting consumers with personal shoppers who pick and deliver groceries from local stores. Its platform supports features such as app-based ordering, real-time tracking, and a wide selection of grocery items, making it a popular choice for busy consumers seeking quick and reliable grocery solutions. Instacart collaborates with major grocery chains like Kroger, enabling seamless integration and a broad product catalog. The company emphasizes convenience, speed, and customer service, aiming to streamline the grocery shopping experience for U.S. consumers. Its business model includes commissions from partner retailers and delivery fees from customers, with a focus on expanding its market reach and technological capabilities.

Commission terms

Affiliates earn a fixed payout of $10.00 USD per activation event, which is tracked as a sale. The payout applies when the activation occurs within a 7-day window after the referral, with payments made monthly at the end of each month. The payout is locked and subject to specific rules regarding promo codes and order types. Exclusions include orders that use the promo code '156', which results in no payout for activation events, and orders involving item category ID 156, which are explicitly non-commissionable.

Summarized from network program data. Confirm current terms on the network.

Networks

Rank basis

Observed commission: the effective commission Hi Energy observes for this brand across its publishers. Brands with this signal rank above all others.

The rank score is the program's position among tracked US and UK brands, indexed 0 to 100. The underlying commission and traffic figures are not published. How the rank works

Categories

Affiliate reviews

Anonymous experiences from affiliates who applied to or worked with Instacart: how it went, whether they were approved and the rate they receive. Reviews are not part of the rank score. Review guidelines

Overall
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Approved
—
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Reported rate
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