LEGO Affiliate Program
lego.com
Publishers on Hi Energy observed an effective 3.2% commission from LEGO over the last 12 months via Rakuten, below the Toys & Games median of 6%. The network-listed rate is 1.75%–3%. It earns an Affiliate Graph Score of 43/100.
- Observed commission
- 3.2%
- 6m 3.1% · 1m 3.1%
- Listed commission
- 1.75%–3%
- Networks
- 1
- Score
- 43/100
- Brand size
- Very large
Brand size: top 5% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.
About LEGO
LEGO is a globally recognized brand specializing in the design, manufacture, and sale of plastic construction toys. Founded in 1932 in Denmark, LEGO has become a leading name in the toy industry, offering a wide range of building sets, themed kits, and digital experiences that promote creativity and learning among children and enthusiasts. The company's official online store provides a vast selection of LEGO products, including popular themes like Pokémon, Star Wars, and City. LEGO also maintains a strong digital presence through social media channels, video content, and interactive platforms. With a history of innovation, LEGO has expanded into digital and entertainment sectors, including movies, video games, and educational programs. The company emphasizes quality, safety, and fostering imaginative play, making it a trusted choice for families worldwide. Its headquarters are located in Billund, Denmark, and it operates a comprehensive affiliate program to partner with online retailers and content creators. LEGO's products are available across numerous countries, with a primary focus on markets in North America and Europe, including the United States.
Commission terms
The base commission is 3% on qualifying sales. Gift cards, BrickLink sets, and other products or SKUs on the specified exclusion list are excluded or non-commissionable; program terms also restrict incentivized traffic and self-referrals.
Summarized from network program data. Confirm current terms on the network.
Networks
- Rakuten — 3% listed
Score breakdown
| Observed commission vs. category median | 10.7 / 40 |
| Network coverage | 5 / 15 |
| Active status | 15 / 15 |
| Cookie window | 0 / 15 |
| Data completeness | 12.5 / 15 |