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Rakuten Affiliate Program

experiences.travel.rakuten.com · Multi-market program · Markets: US, AU, CA, JP, UK

Rakuten lists a 3% commission via Impact, below the Travel median of 6%. It holds an Affiliate Graph Rank score of 93/100, placed by web traffic.

Listed commission
3%
Networks
1
Rank score
93/100
Brand size
Large

Brand size: top 20% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.

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About Rakuten

Rakuten Travel Experiences is an online marketplace operated by Rakuten Group that connects travelers with unique local activities, tours, and experiences worldwide. The platform offers thousands of curated experiences across categories including cultural tours, adventure activities, cooking classes, sightseeing excursions, and special events. Users can browse, compare prices, read reviews, and book directly through the website or mobile app. The service focuses on authentic local experiences rather than traditional tourist packages, partnering with local operators and guides to provide immersive travel opportunities. Rakuten leverages its global e-commerce expertise to offer secure booking, customer support, and a rewards program integrated with the broader Rakuten ecosystem.

Commission terms

The referral window is 30 days, and the credit policy favors the last referrer. Exclusions include activities involving incentivized traffic, pop-ups, pop-unders, intrusive formats, and promotion of unauthorized coupon codes. No commissions are paid for activities that violate program policies or involve fraudulent behavior.

Summarized from network program data. Confirm current terms on the network.

Other regions and storefronts

Rakuten runs separate affiliate programs for other markets. Each has its own terms and page.

Networks

Rank basis

Web traffic: no observed commission is available, so the brand is placed by its relative web traffic among tracked brands.

The rank score is the program's position among tracked US and UK brands, indexed 0 to 100. The underlying commission and traffic figures are not published. How the rank works

Categories

Affiliate reviews

Anonymous experiences from affiliates who applied to or worked with Rakuten: how it went, whether they were approved and the rate they receive. Reviews are not part of the rank score. Review guidelines

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Reported rate
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