The New York Times Store Affiliate Program
nytimes.com · Multi-market program · Markets: US, AU, CA, JP, UK, AF, AL, DZ, AS, AD, AO, AI
The New York Times Store lists a 1%–10% commission via 2 networks (Digidip, Rakuten), below the Clothing & Fashion median of 8.6%. It holds an Affiliate Graph Rank score of 97/100, placed by observed commission.
- Listed commission
- 1%–10%
- Networks
- 2
- Rank score
- 97/100
- Brand size
- Very large
Brand size: top 5% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.
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About The New York Times Store
The New York Times Store is the official retail platform for The New York Times, offering a variety of products including apparel, books, gifts, and personalized items. The website caters primarily to U.S. consumers and features a wide selection of unique gifts, photography, and special edition products related to news, culture, and entertainment. It integrates with Shopify and offers features such as international shipping, gift messaging, and tracking. The store also provides customer support through multiple channels and accepts various payment methods, including gift cards. Major categories include gifts, home decor, books, apparel, and collectibles. The platform emphasizes quality and exclusivity, appealing to customers interested in news-themed merchandise and personalized products. The site is active, with a focus on seasonal campaigns and special events, and maintains a strong online presence with social media engagement and customer service options.
Commission terms
The base offer pays 4% per sale. Public offers include 1% for coupon traffic, 3% for deals, 4% for closed-portal and loyalty traffic, and 10% for content/review affiliates. The available data explicitly excludes SKUs included in the Non-Commissionable SKUs list, which earn 0% commission; no additional coupon, loyalty, cashback, or self-referral exclusions are stated.
Summarized from network program data. Confirm current terms on the network.
Networks
Rank basis
Observed commission: the effective commission Hi Energy observes for this brand across its publishers. Brands with this signal rank above all others.
The rank score is the program's position among tracked US and UK brands, indexed 0 to 100. The underlying commission and traffic figures are not published. How the rank works
Categories
Affiliate reviews
Anonymous experiences from affiliates who applied to or worked with The New York Times Store: how it went, whether they were approved and the rate they receive. Reviews are not part of the rank score. Review guidelines
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