WHSmith (UK) Affiliate Program
tgjonesonline.co.uk · UK program · Markets: UK
WHSmith (UK) lists a 2%–8% commission via 2 networks (Awin, Digidip), below the Gifts median of 9.850000000000001%. It holds an Affiliate Graph Rank score of 98/100, placed by observed commission.
- Listed commission
- 2%–8%
- Networks
- 2
- Rank score
- 98/100
- Brand size
- Mid-size
Brand size: top half of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.
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About WHSmith (UK)
WHSmith is a retail company primarily operating in the United Kingdom, offering a wide range of products including stationery, books, gifts, vinyl records, and more. Established in 1792, it has a long history as a newsagent and retailer, with a strong presence both online and in physical stores. The company's website provides customers with access to its product catalog, store locator, and brand information. WHSmith's online platform caters to consumers seeking quality stationery, reading materials, and gift items, serving a broad demographic across the UK and internationally. The brand is known for its extensive product selection, competitive pricing, and reliable service. Its digital presence is supported by various marketing and tracking technologies, including affiliate marketing platforms, analytics tools, and advertising pixels, to optimize customer engagement and sales. WHSmith maintains active social media profiles and has been leveraging modern digital marketing strategies to enhance its reach and customer experience. The company has established itself as a trusted retailer with a rich history and a focus on customer satisfaction.
Commission terms
The program offers an 8% default commission, with eligible product categories generally paying either 5% or 8% when the required tracked part code is present. Public category rates include 8% for stationery/stamps, magazines subscriptions, paper arts, and entertainment, while many stationery, gift, electronics, and seasonal categories pay 5%. Non-commissionable or zero-commission groups include gift vouchers and consoles, with the summaries also identifying mobile sales and eBooks as 0%; commissions require qualifying tracked part codes.
Summarized from network program data. Confirm current terms on the network.
Other regions and storefronts
WHSmith runs separate affiliate programs for other markets. Each has its own terms and page.
Networks
Where to join WHSmith (UK)'s program. Direct vs sub-affiliate networks
Direct network
The brand runs its program on this network. Join the network as a publisher, then apply to the program.
- Awin8% listedProgram on AwinPublisher sign-up
Sub-affiliate network
An intermediary network: it holds its own accounts on the direct networks and lets its publishers promote the program through it, usually with no per-program approval but a share of the commission kept.
- Digidip5% listedPublisher sign-up
Rank basis
Observed commission: the effective commission Hi Energy observes for this brand across its publishers. Brands with this signal rank above all others.
The rank score is the program's position among tracked US and UK brands, indexed 0 to 100. The underlying commission and traffic figures are not published. How the rank works
Categories
Affiliate reviews
Anonymous experiences from affiliates who applied to or worked with WHSmith (UK): how it went, whether they were approved and the rate they receive. Reviews are not part of the rank score. Review guidelines
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